It is common knowledge that the best advertisement is people’s recommendations, as they come across as much more trustworthy and natural. By that, we mean putting your computer, software, and any other equipment through its extreme paces. The process of creating your content may end up taking longer than you anticipate, and it’s better to delay your webinar than go ahead with it unprepared. No matter how much you already know about your chosen subject, it’s smart to research the latest information your industry has to offer so your webinar is relevant and fresh. A relevant and unique topic will ignite the audience’s interest and glue them to your presentation. The Blue Yeti microphone is popular with podcasters and should be more than enough to make sure your voice is clear during your webinar. Slides: You have several options for creating slides, including Microsoft PowerPoint, Keynote for Mac, and Google Slides. Here are some essential pieces of content that will be your go-tos in how you create your webinar: Script: First, create a script for your entire webinar so you can keep yourself on track. If your competitors are requesting payment, consider offering yours for free or charging substantially less, as this could give you the advantage in the long run. Later on, if you begin to see questions about some of the topics you discussed during your webinar, you could even go as far as creating another video, such as a live Q&A or a full-on online course, for those hungry to know more. Select software for slide creation The next step is to decide on the format of your webinar. Who knows, maybe, you will even improvise a little. 3. How to create a webinar: tips on preparation, marketing, and presentation. And in no way is it a crime to look up what’s trending and pick something on the list. You simply won’t be able to be your best self and, as a result, your webinar presentation won’t be as engaging as it could be. Create a banner or a popup lightbox that adorns the top of your website so your visitors will immediately be greeted with information about your upcoming event. A single speaker discussion will do fine with a standalone webcam — just make sure it can record or stream a minimum of 1080p HD at 30 frames per second. It gives them an opportunity to express themselves and be actively engaged in your webinar presentation. You could even go as far as creating a private webinar through the, At the end of your webinar, make sure that you plug the ways that viewers can find you. One of the best parts of performing a dry run is that you can catch issues that are easily fixable that may otherwise be glaring when you’re finally doing the real webinar in front of an audience. However, if you’re offering it for free, be sure to post a recording of the webinar on your YouTube channel, as well as embed the video on your website. This post was last updated on March 23, 2020. You also need to do that to familiarize yourself with the webinar software. At this stage, you determine the information you would like to share with your audience and formulate the webinar topic. It would be perfect if you could specify the ti… Will it be a live stream, or will it be pre-recorded? The fundamental of the webinars is that they are interactive. Sometimes you may even add a quiet background tune for a more atmospheric experience. If you’re creating a website on Wix, you can, 02. Break your presentation into lecture > questions > lecture chunks. It would be perfect if you could keep your idea encapsulated in one sentence. For instance, check if your webinar software has a feature where participants can draw on the slides with you. To make your presentation an organic whole, reuse the same colors, fonts, and other style elements across all slides. If you’re creating a website on Wix, you can limit site pages to paying members using the Paid Plans app. For data-based presentations, it’s a good idea to add graphs, charts, and histograms. At this point, you have most of the hard work behind you! How do you make your presentation pop even more during the actual webinar? This is also the point to set a tentative date and time for your webinar. However, this is not a reason to ignore Q&A. Before you push the record or stream button, double check all your notes, your script, and anything else that may help you get prepared. While a few types of webinar formats were mentioned above, here’s a list of options that could be right for you: Don’t worry if your plans deviate from a traditional webinar. This way people don’t have to read too much and can actually focus on you as a presenter. If possible, hire a moderator to pick upon the most common questions. The last thing you need is to have your computer slow to a crawl because you’ve put it under too heavy of a load. Put relevant bits of information next to each other on the slides. If your slides are overloaded with ideas, others will find them too complex and simply incomprehensible. Invest in a USB microphone that’s compatible with your webinar software. Rehearse your presentation in advance. Do not just change your slides – change your presenters as well! Marketing assets: Before you go live with your webinar, you’re going to want to promote it. You may switch slides or draw on them, show some video recordings, etc. If you decide to charge for the webinar, you have little else to do but continue to promote it. Take notes on how they’re structured, the slides they use to illustrate their points, and how you would change things if it were your own. Perhaps, there is a common issue in your industry that nobody yet addressed. Ultimately, there will be things they catch that either you overlook or that only an audience member would notice. These ideas may be expanded or excluded further depending on the amount of information that can and should be provided during a webinar. First of all, you will need to choose a service for presentation creation. It’s best to stick to the golden medium and use two or three colors total. Check out some of the ways you can spread the word about your webinar below: Send a newsletter: Email marketing is an effective tool for bringing the right audience to your webinar. First you should brainstorm and note down all ideas related to the webinar in no particular order. You can do it in two ways: either by inviting guest speakers, or giving voice to your participants. The latter may be risky, but it’s also more rewarding, since it makes your attendees feel like they can be seen and heard.