Book your free place at the B2B Marketing 2020 Awards ceremony. All good things must come to an end, of course, but luckily there is always another excellent read awaiting you. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est eopksio laborum. You have to make sure it is showcasing your expertise while providing solutions to potential clients. This book from the persuasion guru Zig Ziglar is all about how to make prospects say “YES!” and close the deal. A heralded brand strategist, Westergaard shares his thoughts on what it takes to capture attention and keep it at a time where doing so is more difficult than ever. The lessons that Drucker had for us 60 years ago are still as relevant today.”, Robert Also Recommends: The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business, by Rita Gunther McGrath, “This book is what has convinced me that businesses (marketing or sales) don’t need to figure out what to adapt into. It has been rescheduled for 10th & 11th November 2020 at London’s ExCeL because the health and safety of all visitors, exhibitors, and staff is a number one priority right now. B2B’s hottest 2020 trends revealed: Want to know what your clients and agency rivals will be focusing on for the year ahead? B2B Marketing Expo will take place virtually on 18-19 November 2020. If you’ve already exhausted the list above, here are a few additional worthy reads we’ve come across recently: Confucius is credited with saying, “You can’t pick up a book without learning something.” While that may be true, the lessons within aren’t always worthwhile. Written by marketing gurus, this book presents the proven ways to generate B2B sales leads using social media. In the digital age, advertising has transformed. According to Oren Klaff, the art of persuasion in a pitch isn’t actually an art at all – it’s more of a simple science. Also see our list of best digital marketing books. This book is a classic in the branding and marketing academic literature and an excellent in-depth approach to the different branding concepts. I couldn’t imagine navigating today’s media shifts without it. However, changing trends means you have to change your set-it-and-forget-it attitude for your site. We’ve selected some of our favorite new and old marketing books, compiling them into the list below. Everything from why some salespeople are consistently outselling their competition to what techniques work best when it comes to closing big accounts. The key here is to never stop learning. While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. When it comes to selling in B2B, there’s one key step that needs to happen before any actual selling can be done – prospecting. 3 mins ago 2 mins ago. Nick Recommends: Permission Marketing: Turning Strangers into Friends and Friends into Customers, by Seth Godin, “It’s hard to believe that this book is almost 20 years old! The "magic words" that Phil M. Jones shares within this book can be directly applied to marketing messages to increase influence, action, and conversion.”, Brand Now: How to Stand Out in a Crowded, Distracted World, by Nick Westergaard. Two of the foremost voices in content marketing, Pulizzi and Rose have another hit with the follow-up to their 2011 classic, Managing Content Marketing. Melissa Recommends: Exactly What to Say: The Magic Words for Influence and Impact, by Phil M. Jones, “A powerful short read that helps you know exactly what to say, when it matters most. Looking at advertising alone, these eMarketer predictions show how the duopoly of Facebook and Google dominate paid media investments online, although offline media buys remain important for many larger brands.alfred. This book is all about the process of thinking and behaving in ways that can help you find that success you’re searching for. Trend 1. … We recommend this book to everyone involved in marketing and branding. This book speaks to the impact prospecting can actually have on fostering the success of a business, and what you can do to make sure that pipeline is always full of qualified prospects. But they are missing out on opportunities deeper in the funnel. In the 2.0 version, you’ll find traditional staples as well as new additions such as video and PDF optimization. About 90% of the world’s data has been produced in the last two years, launching us into what Deloitte has dubbed the Fourth Industrial Revolution. Your company website should be an industry resource that engages clients and provides them with an informative and entertaining experience. In this book, Matthew Dixon takes that simple response much further. A website is not a revelation by any means. There is actually a chapter called “Cracking the Memetic Code” (referring to memes), which is pretty awesome. When it comes to B2B marketing, there’s a big question that’s been floating around for years. Brightedge. Joe Recommends: Integrated Marketing Communications: Putting It Together & Making It Work, by Don E. Schultz, Stanley I. Tannenbaum,‎ and Robert F. Lauterborn, “This book made a great impact on me early in my career. Even if you’re not a dedicated salesperson spending your day cold-calling, the insights in this book can help you understand the entire sales process, and the role you can play in that process as a B2B marketer. Today, both B2B and B2C consumers increasingly expect the marketing material they consume to be personalised. Step 3: Come back to this list and choose one or two more. Build on the knowledge you gained from the first two and keep implementing. Success in the B2B marketing world doesn’t just happen overnight. This book breaks down the ideas in your head around what motivates people, and delivers the insights on what. Hear from your marketing peers and expert speakers who’ve already been there and done it. Subscribe today to get access to some of the best content on B2B growth & tech. 26 November 2020 4:00pm-5:30pm GMT Register here If you have any questions please email: Like everything in 2020, this year the awards ceremony will be a…Read more The 2020 Awards ceremony › That’s precisely why we compiled this list of must-read B2B marketing books. The B2B Marketing Expo is Europe’s leading event connecting the marketing professionals with the techniques and innovations of the world of marketing. Laura Recommends: Consumer Behavior: Building Marketing Strategy, by Delbert Hawkins and‎ David Mothersbaugh, “While I’ve read many impactful business books in my career, none has steered my perspective on marketing like Hawkins & Mothersbaugh’s Consumer Behavior textbook. 4. This conference takes place on 23 June in London, bringing together 1500 of the B2B industry's brightest. ... 10 brand and marketing books to read this year ... 2020 // 10min read . In this book, he talks about how the brain actually processes and analyzes information coming its way, and introduces his own STRONG method of pitching that’s built to keep you in control of the entire pitching process. 3 Other Notable Best Digital Marketing Books for Beginners. Choose one or two you want to read over the next couple of weeks. It takes a real commitment if you want to be among the best B2B marketers out there. Your 2017 Summer Reading List: 25 Must-Read Marketing Books, 20 Books Every Marketer Should Read in 2017, 10 Books Every B2B Marketing Strategist Should Read, 20 Books Every Marketer Should Read in 2016, Sales Experts Reveal the Books that Impacted Them Most in Their Careers, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit, The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life, The Best Damn Web Marketing Checklist, Period!